Small businesses do not exist in vacuum. They are an integral fabric of the community in which they operate, which is why it is important for them to be part of the community and get involved in community activities. Giving back to the community that gives them business is a powerful marketing tool, much more important than a catchy jingle or witty saying. Getting involved in the community and giving back demonstrates their commitment to the customers that are part of that community. So what are the ways in which small business owners engage in the community? Here are six powerful tips.
- Establish Grants
- Many organizations set up grants to help those that are less fortunate. This is usually seen in much larger corporations that have incredible surplus income. People like Bob Parsons Godaddy set up a number of grants through foundations that can benefit a wide scope of those that need assistance. Instead of the money sitting idle in a bank account somewhere, untapped funds can build a stronger society through education and medical relief.
- Make Regular Donations
- For some companies, it doesn’t take much to set aside a regular stream of donations using net income each month. Of course larger corporations may have to contend with stockholders as this could reduce overall profits. However, the returns in media coverage and reputation could be great enough to increase practices and sales. More potential customers may identify with a company that cares about it’s community. Strengthening society benefits future sales as more people may have the money to buy goods in the long run.
- Sponsor Local Educational Contests
